The Canadian Country Music Association (CCMA) Discovery Program was created in 2013 as an initiative to help support new artists pursue careers in country music. Each year, participants chosen for this program are brought together to learn about the music business from industry insiders and artist mentors, with finalists putting their newfound knowledge to use at the CCMA Discovery Showcase at Country Music Week.
This year, the CCMAs will take place in London, Ont., on Sept. 11, and the Discovery Showcase will take place on Sept. 8. Here, we will spotlight some of this year's up-and-comers slated to perform.
Name: Livy Jeanne
Edmonton native Livy Leanne began writing music at a young age as a cathartic experience and a way of dealing with bullies at school. In the years since, Jeanne has built a career in songwriting but has continued to keep issues that are important to her in mind. Teaming up with Kids Help Phone, Jeanne has visited a number of Alberta schools and performed for kids, sharing her message of empathy with others. She now lives in Nashville, further honing her writing skills and working on new music.
When asked about her influences and who she hopes to work with in the future, Jeanne is quick to name a number of strong and influential women, in country and outside of the genre. "There is nothing better than female empowerment," she told the Canadian Country Music Association, naming Mackenzie Porter, Kira Isabella and Jess Moskaluke as artists with whom she'd love to collaborate. "Us girls gotta stick together."
Other artists Leanne looks up to include Michelle Branch and Grace Potter. She adds that they're "two women that love songwriting and have stayed true to themselves. Their sound and songs are uniquely their own. I respect that."
Watch the 2016 CCMA Awards on Sept. 11 at 8 p.m. (8:30 p.m. NL), live on CBC Television.